Lisa Payne Session (Leilani B'Smith Photography)--4.jpg
 

 

 

Lisa Payne

WRITER | EDITOR | CONTENT MANAGEMENT | DIGITAL MARKETING

 

About

Lisa Payne is a well-known and established content writer and social media specialist from Chicago, Illinois. The scope of her extensive education and diverse career experience allows her to rise to the occasion in a number of specialties. Lisa has the unique ability to develop compelling content with strategic fingerprint-unique voice and tone for multiple clients across all platforms - digital, print, and television. She is a quick-draw for creative concepts and strategies. This allows her to satisfy immediate business and consumer needs required for quality and successful content, inbound, social and email marketing.

With the ever-changing flow of technological advancements in content creation, Lisa is well attuned to the latest social media platforms, content management systems and insight tracking and reporting software. Lisa’s vivacious tenacity and near bottomless creative repertoire gives her-and you, the advantage to building an exceptional calendar of well-traveled creative content.

RESUME

Objective:

Seeking a freelance or full-time role where I can maximize my creative experience in writing and editing, content management, social media, and digital marketing.

Education:

School of the Art Institute of Chicago: MFA in Writing - August 2005-May 2007

School of the Art Institute of Chicago: Post-Graduate Baccalaureate in Writing – August 2003-May 2004 

University of Iowa: B.A. Journalism with an emphasis in Broadcast Journalism – August 1996-May 2001

University of Iowa: B.A Communications– August 1996 – May 2001

 

Certifications:

HubSpot Academy: September 2017 to present

·       Social Media

·       Facebook Ads Training

·       Inbound Marketing

·       Content Marketing

·       Email Marketing

Google Analytics Academy: October 2017 to present

·       Google Analytics for Beginners

·       Advanced Google Analytics

Google AdWords: AdWords Basics – December 2017 

Career Experience:

Freelance Social Media Manager: Content creation, scheduling, engagement, monitoring and tracking, and organic/paid ad strategy.

Senior Copywriter: B2B, B2C, social media, email, video scripts, trade show materials and other deliverables.

  •     Plan B: the agency alternative - October 2018 to April 2019

Digital Copywriter: Blog posts, articles, ebooks, social media, landing pages.

Social Media: Content creation, photos, scheduling, research, engagement and reporting.

Proficient in:

MS Word, MS Excel, Sprout Social, Hootsuite, HubSpot, Google Analytics, Canva, AdWords, TeamWork, WordPress, Squarespace, Asana, RAID, Shutterstock and Nikon 3400.

*Able to relocate to Denver, Colorado; California; Portland, Oregon.

Other Career Experience:

KCRG TV9: Cedar Rapids, IA – Writer/Producer - August 2011-2013

The Adler School of Psychology: Chicago, IL - Adjunct Professor/Exercise Physiology - May –July 2013

Lisa Payne Fitness, LLC: Chicago, IL - Founder/Personal Trainer - May 2009-October 2018

Group Fitness Instructor - March 2005-August 2015

Lisa Payne Session (Leilani B'Smith Photography)--3.jpg
 

EXTRAS

 

The Second City of Chicago:

Writing Sketch Comedy Program - 2004-2005

         "Jesus Hates a Crybaby" - Writer

Beginning Improv Program - 2005-2006

"Brazilian Wax Museum" - Actor

 

Media/Promotional Appearances:

CW’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” –Talent - October 25th, 2014

Women’s Forum: “Healthy Living” videos – Expert/Talent - January 2014, September 2014

Yahoo! Screen’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” - Talent - March 31st, 2014

Yahoo! Screen’s Reluctantly Healthy: “The Most Overused Exercise” – Talent - May 19th, 2014

Today’s Chicago Woman magazine: Top 2014 Singles - Featured - March 2014

Prevention Magazine: “Moves to Tone Your Trouble Spots” – Expert - March 2013

Prevention Magazine: “Love Your Body” – Expert - January 2013

Refinery29: “You Do Have Time to Work Out! 9 Trainers Can Prove it!” – Featured – January 2013

ABC 7 Chicago: “Are Ten-Minute Workouts Worth it?” – Expert - October 11th, 2012

Today TV Live: Host of The Fit Wire TV pilot – Host/Executive Producer - June 28th, 2012-present

Vital Juice Chicago: “10-Minute Total Body Workout” video – Talent/Expert - December 2011

 

Lisa Payne Session (Leilani B'Smith Photography)--8.jpg

CONTACT

LISA PAYNE

BASED IN CHICAGO, IL BUT AVAILABLE TO RELOCATE WITHIN 3-4 WEEKS OF HIRE DATE.

WRITERLISAPAYNE@GMAIL.COM

 

PHOTOGRAPHY BY: LEILANI B'SMITH PHOTOGRAPHY