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Lisa Payne

WRITER | EDITOR | CONTENT MANAGEMENT | DIGITAL MARKETING

 

About

Lisa Payne is a well-known and established content writer from Chicago, Illinois. However, the scope of her extensive education and diverse career experience allows her to rise to the occasion in a number of specialties. Lisa has the unique ability to produce television, web, and print content. She is a quick draw of creative concepts which allows her to satisfy the immediate needs required for quality content, inbound, social and email marketing.

With the ever-changing flow of technological advancements in content creation, she is well attuned to the latest social media platforms and content management systems. Lisa’s vivacious tenacity and nearly bottomless creative repertoire gives her-and you, the advantage to building an exceptional calendar of well-traveled creative content.

RESUME

Objective:

Seeking a freelance, part-time, or full-time role where I can maximize my creative experience in writing and editing, content management, social media, and/or digital marketing.*

Education:

School of the Art Institute of Chicago: MFA in Writing - August 2005-May 2007

School of the Art Institute of Chicago: Post-Graduate Baccalaureate in Writing – August 2003-May 2004 

University of Iowa: B.A. Journalism with an emphasis in Broadcast Journalism – August 1996-May 2001

University of Iowa: B.A Communications– August 1996 – May 2001

 

Certifications:

HubSpot Academy: September 2017 to present

·       Social Media

·       Facebook Ads Training

·       Inbound Marketing

·       Content Marketing

·       Email Marketing

Google Analytics Academy: October 2017 to present

·       Google Analytics for Beginners

·       Advanced Google Analytics

Google AdWords: AdWords Basics – December 2017 

Career Experience:

Senior Copywriter: B2B, B2C, social media, email, video scripts, trade show materials and other deliverables.

·    Plan B: the agency alternative - October 2018 to April 2019

PR Coordinator: Press releases, newsletters, social media, press conferences and full-scale media outreach.

·       Blistering Pace Race Management – July 2019 to present

Digital Copywriter: Blog posts, articles, ebooks, social media, landing pages.

·       Aligned Modern Health – August 2018 to present

·       Vital Proteins – June 2017 to present

·       Wellness Amplified: iherb.com - July 2018 to present

·       WindFarm Marketing - March 2016 to December 2016

·       Daydreamerandthedoer.com - March 2018 to present

·       2U Inc. - Counseling@Northwestern, The Family Institute at Northwestern University -

February 2016 to October 2017

·       Kate Hudson’s Fabletics – September 2013 to January 2016

·       Fitness Republic – February 2015 to January 2016

·       Today’s Chicago Woman magazine – November 2010 to January 2014

·       Cheeky Chicago – October 2011 to September 2014

·       ActivMotion Bar - May 2014 to September 2015

Social Media: Content creation, photos, scheduling, research, engagement and reporting.

·       NEXT Travel Stream: Social Media Coordinator – April 2018 to present

·       WindFarm Marketing: Social Media Assistant – October 2016 to December 2016

Proficient in:

MS Word, MS Excel, Sprout Social, Hootsuite, HubSpot, Google Analytics, Canva, AdWords, TeamWork, WordPress, Squarespace, RAID, Shutterstock and Nikon 3400.- November 2010-January 2014

*Able to relocate.

Other Career Experience:

KCRG TV9: Cedar Rapids, IA – Writer/Producer - August 2011-2013

Lisa Payne Fitness, LLC: Chicago, IL - Founder/Personal Trainer - May 2009-present

The Adler School of Psychology: Chicago, IL - Adjunct Professor/Exercise Physiology - May –July 2013

Equinox Fitness: Chicago, IL - Group Fitness Instructor - March 2007-August 2015

Fitness Formula Clubs: Chicago, IL - Group Fitness Instructor - September. 2009-December 2014

Health Magazine: Chicago, IL – Bootcamp Instructor - June 2011-July 2011

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EXTRAS

 

The Second City of Chicago:

Writing Sketch Comedy Program - 2004-2005

         "Jesus Hates a Crybaby" - Writer

Beginning Improv Program - 2005-2006

"Brazilian Wax Museum" - Actor

 

Media/Promotional Appearances:

CW’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” –Talent - October 25th, 2014

Women’s Forum: “Healthy Living” videos – Expert/Talent - January 2014, September 2014

Yahoo! Screen’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” - Talent - March 31st, 2014

Yahoo! Screen’s Reluctantly Healthy: “The Most Overused Exercise” – Talent - May 19th, 2014

Today’s Chicago Woman magazine: Top 2014 Singles - Featured - March 2014

Prevention Magazine: “Moves to Tone Your Trouble Spots” – Expert - March 2013

Prevention Magazine: “Love Your Body” – Expert - January 2013

Refinery29: “You Do Have Time to Work Out! 9 Trainers Can Prove it!” – Featured – January 2013

ABC 7 Chicago: “Are Ten-Minute Workouts Worth it?” – Expert - October 11th, 2012

Today TV Live: Host of The Fit Wire TV pilot – Host/Executive Producer - June 28th, 2012-present

Vital Juice Chicago: “10-Minute Total Body Workout” video – Talent/Expert - December 2011

 

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CONTACT

LISA PAYNE

BASED IN CHICAGO, IL BUT AVAILABLE TO RELOCATE WITHIN 3-4 WEEKS OF HIRE DATE.

WRITERLISAPAYNE@GMAIL.COM

 

PHOTOGRAPHY BY: LEILANI B'SMITH PHOTOGRAPHY