Lisa Payne is a well-known and established content writer and social media specialist from Chicago, Illinois. The scope of her extensive education and diverse career experience allows her to rise to the occasion in a number of specialties. Lisa has the unique ability to develop compelling content with strategic fingerprint-unique voice and tone for multiple clients across all platforms - digital, print, and television. She is a quick-draw for creative concepts and strategies. This allows her to satisfy immediate business and consumer needs required for quality and successful content, inbound, social and email marketing.
With the ever-changing flow of technological advancements in content creation, Lisa is well attuned to the latest social media platforms, content management systems and insight tracking and reporting software. Lisa’s vivacious tenacity and near bottomless creative repertoire gives her-and you, the advantage to building an exceptional calendar of well-traveled creative content.
Seeking a freelance or full-time role where I can maximize my creative experience in writing and editing, content management, social media, and digital marketing.
School of the Art Institute of Chicago: MFA in Writing - August 2005-May 2007
School of the Art Institute of Chicago: Post-Graduate Baccalaureate in Writing – August 2003-May 2004
University of Iowa: B.A. Journalism with an emphasis in Broadcast Journalism – August 1996-May 2001
University of Iowa: B.A Communications– August 1996 – May 2001
HubSpot Academy: September 2017 to present
· Social Media
· Facebook Ads Training
· Inbound Marketing
· Content Marketing
· Email Marketing
Google Analytics Academy: October 2017 to present
· Google Analytics for Beginners
· Advanced Google Analytics
Google AdWords: AdWords Basics – December 2017
Freelance Social Media Manager: Content creation, scheduling, engagement, monitoring and tracking, and organic/paid ad strategy.
Statement Communications - August 2019 to October 2019
Senior Copywriter: B2B, B2C, social media, email, video scripts, trade show materials and other deliverables.
Plan B: the agency alternative - October 2018 to April 2019
Digital Copywriter: Blog posts, articles, ebooks, social media, landing pages.
Aligned Modern Health – August 2018 to present
Vital Proteins – June 2017 to present
Wellness Amplified: iherb.com - July 2018 to present
WindFarm Marketing - March 2016 to December 2016
Daydreamerandthedoer.com - March 2018 to present
2U Inc. - Counseling@Northwestern, The Family Institute at Northwestern
University - February 2016 to October 2017
Kate Hudson’s Fabletics – September 2013 to January 2016
Fitness Republic – February 2015 to January 2016
Today’s Chicago Woman magazine – November 2010 to January 2014
Cheeky Chicago – October 2011 to September 2014
ActivMotion Bar - May 2014 to September 2015
Social Media: Content creation, photos, scheduling, research, engagement and reporting.
NEXT Travel Stream: Social Media Coordinator – April 2018 to October 2018
WindFarm Marketing: Social Media Assistant – October 2016 to December 2016
PR Coordinator: Press releases, newsletters, social media, press conferences and full-scale media outreach.
Blistering Pace Race Management – July 2019 to present
MS Word, MS Excel, Sprout Social, Hootsuite, HubSpot, Google Analytics, Canva, AdWords, TeamWork, WordPress, Squarespace, Asana, RAID, Shutterstock and Nikon 3400.
*Able to relocate to Denver, Colorado; California; Portland, Oregon.
Other Career Experience:
KCRG TV9: Cedar Rapids, IA – Writer/Producer - August 2011-2013
The Adler School of Psychology: Chicago, IL - Adjunct Professor/Exercise Physiology - May –July 2013
Lisa Payne Fitness, LLC: Chicago, IL - Founder/Personal Trainer - May 2009-October 2018
Group Fitness Instructor - March 2005-August 2015
The Second City of Chicago:
Writing Sketch Comedy Program - 2004-2005
"Jesus Hates a Crybaby" - Writer
Beginning Improv Program - 2005-2006
"Brazilian Wax Museum" - Actor
CW’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” –Talent - October 25th, 2014
Women’s Forum: “Healthy Living” videos – Expert/Talent - January 2014, September 2014
Yahoo! Screen’s Reluctantly Healthy: “You’re Probably Doing Crunches Wrong” - Talent - March 31st, 2014
Yahoo! Screen’s Reluctantly Healthy: “The Most Overused Exercise” – Talent - May 19th, 2014
Today’s Chicago Woman magazine: Top 2014 Singles - Featured - March 2014
Prevention Magazine: “Moves to Tone Your Trouble Spots” – Expert - March 2013
Prevention Magazine: “Love Your Body” – Expert - January 2013
Refinery29: “You Do Have Time to Work Out! 9 Trainers Can Prove it!” – Featured – January 2013
ABC 7 Chicago: “Are Ten-Minute Workouts Worth it?” – Expert - October 11th, 2012
Today TV Live: Host of The Fit Wire TV pilot – Host/Executive Producer - June 28th, 2012-present
Vital Juice Chicago: “10-Minute Total Body Workout” video – Talent/Expert - December 2011